Sunday, July 29, 2007


Bear Grylls/Juice Plus Connection

Controversial outdoor survivalist and TV host Bear Grylls is a Juice Plus spokesperson and sells the product, according to information recently received by the JPRB.

Grylls, who is best known as the star of the Discovery Channel TV show Man vs. Wild, was at the center of a hailstorm of media criticism this week when it was revealed that survival scenes in his shows had been faked and misrepresented to viewers.[1][2][3][4][5][6][7][8]

Grylls had previously admitted that Juice Plus (i.e. National Safety Associates) was a financier of his 1998 climbing expedition to Mt. Everest[9][10]. Grylls also runs his own Juice Plus franchise,[11] profits from sales of the product, and has been a speaker at Juice Plus distributor training events[12]. He is featured on a Juice Plus promotional CD entitled Achieving Optimal Health,[13][14] along with fellow Juice Plus distributor/spokesperson Mitra Ray[15][16][17] and Nyjon Eccles[16] (Eccles has also been the subject of controversy as a result of his advocacy of highly questionable medical procedures such as magnetic bandage therapy for leg ulcers and light beam therapy lymph detoxification for cancer patients).[18][19][20][21]

Despite the existence of reliable, widely-available information in the public domain confirming the financial ties between Grylls and Juice Plus, at least one distributor of the product has falsely claimed that no such connection exists. In a March 24 post on the website, Juice Plus distributor/spokesperson Julia Havey claimed to potential customers:

“I am at a convention for Juice Plus and the final speaker of the conference was a man named Bear Grylls…and, for those who care to know, Bear took a picture of himself on Mt. Everest holding up a Juice Plus T-shirt. He was not a paid spokesperson, or a distributor, nor did NSA/Juice Plus sponsor his expedition."[22]

The cover-up of Grylls' financial connection to Juice Plus is further evidence of the false and misleading claims being made by Juice Plus distributors and attests to the inability or lack of will of the marketing company, National Safety Associates, to prevent such claims from being made.

Follow-up Note
Havey’s comments at Sparkpeople .com were deleted on July 31 -- two days after this story was posted.


  1. 'Wild' Grylls not so manly after all? Andrew Wallenstein; AOL TV News (7/24/2007).
  2. Pilots doubt Bear Grylls’ Everest para-motor flight claims. Mount (7/11/2007).
  3. Grylls' thrills bogus: expert survivalist charged with cushy shortcuts. Don Kaplan; New York Post online (7/24/2007).

  4. Bear Grylls a fraud? The Jellyfisher (7/23/2007).
  5. Bear Grylls 'faked Channel 4's Born Survivor'. Richard Edwards; The Sunday Telegraph online (7/24/2007).
  6. Survival show faces 'fake' claim. BBC News online (7/23/2007).
  7. TV 'survival king' stayed in hotels. Robert Booth; The Sunday Times Online (7/22/2007).
  8. Bear Grylls Not as 'Wild' as Advertised. Marcus Vanderberg; AOL Black Voices Blog (07/25/2007).
  9. Sponsors. Bear
  10. Not just anybody: Bear Grylls. Amber Cowan; The Sunday Times Online (8/6/2006)
  11. Bear Grylls Juice Plus Distributor Page
  12. Juice Plus Post Conference Training. Prevention Denver Juice Plus website.
  13. Juice Plus CDs. Juice Plus
  14. Juice Plus CDs. Aireau and Network Marketing Support.
  15. Shining Star International Juice Plus Distributor Page.
  16. What healthcare professionals say about Juice Plus. National Safety Associates.
  17. Readers Respond (June 2, 2007): Mitra Ray. Juice Plus Research Blog.
  18. This may be fair trading - then again, it may not. The Quackometer (1/15/2007).
  19. Magnetic needling. Ben Goldacre; The Guardian (7/25/2005).
  20. The cost of the Chiron Clinic/NHS takes up Cherie's magic magnets cure. DC's Improbable Science Page.
  21. The Bad Science Forum.
  22. Juice Plus: My experience. Julia Havey;

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